Naples as a beautiful and efficient city, invaded by athletes and tourists, in the spotlight of the world for two weeks with flattering feedbacks.
Museums and tourist itineraries were flooded in the first 14 days of July. Mann Museum, for example, has reached 20 thousand visitors for the exhibition “Paideia. Giovani e sport nell’antichità”, one of the events related to the 30th Summer Universiade.
A real boom of reservations in the hotels and tourist accommodations of the regional capital of Campania: Federalberghi Napoli, in fact, reported more than the 90% of accommodations booked in the first week of July, in conjunction with the beginning of the competitions, especially in the historic centre, in Lungomare Caracciolo and in the railway station area. Full house in Fuorigrotta, the Universiade’s outpost.
The percentages, slightly lower in the second week of July, exceeded 75%, 5% more compared with the previous year in the same period.
For Antonio Izzo, President of Federalberghi Napoli, who underlines “the integration, collaboration and mutual knowledge effect created by this event”, it is a very satisfying result. A positive spin-off for the city’s economy, also confirmed by the regeneration of the sports facilities, valuable resources for the citizens and for the organization of future international events.
During the Universiade, Regione Campania also reinforced regional Tourist Boards’ info points: in particular, several cultural itineraries for sports delegations have been created and organised, in order to guarantee the maximum comfort for athletes and tourists, assuring hospitality and providing information for a better knowledge of Campania and its artistic excellencies.
The EPT of Salerno, through “Progetto Museo – Accogliere ad arte” association, has trained many volunteers who took part in the disclosure and promotion of sports and cultural events.
Even the shops in Naples benefited from the Universiade’s positive effect. According to Confcommercio, the takings were 200% higher between Corso Umberto and Via Toledo, with an average increase in sales of 20% during the sales period, which was moved up to June 20th for the Universiade. The assessment for restaurant owners is
very positive as well: from Lungomare to the historic centre, restaurants and bars were crowded at every hour of the day.
But the favourable trend will not end with the closing of both the event and the Athletes’ Village. Many people, more than a thousand, Americans and Canadians in particular, decided to extend their stay in Naples and Campania.